Precision Research, Inc. was founded in 1959 as Precision Interviewing Service. Around the mid 70's the owner of the company retired and left the manager in charge. At this time the firm was quite small, as was the industry. The company operated out of the basement of the manager's home in Chicago.
In 1977 the manager, tired of running the company, offered the management position to a dependable and competent interviewer named Iona Adleman. The company moved from one basement to another as Mrs. Adleman took control. The following year some tax law changes along with a lack of interest in the company prompted the owner to sell Precision. The company was sold to Iona in 1978 for the sum of one dollar.
At the time the company was purchased it employed less than 15 people, all part time, and the company paid no rent as it worked out of a home. Today the company has grown to become a leader in the field of data collection. It currently employs over 100 people and occupies 12,000 square feet in a corprate office buildling.
What has happened since 1978 is a symbol of the firm's dedication to its clients across the country.
Precision functions as both a marketing research consulting firm and as a data collection company, administering surveys to consumers and industry decision makers. Its efforts help companies to create and improve products and services based on what the market desires. Our clients range from very large manufacturers and service companies to smaller advertising agencies, marketing research companies, and marketing consultants.
There are several services Precision provides its clients. The majority are various methods of data collection.
The following is a listing of services Precision offers.
- Qualitative Research Moderation
- Quantitative Research Design and Execution
- Data Collection
- National & International Field Study Coordination
- Data Processing