Home Use Testing

Home use testing is a great approach to gathering customer feedback after using a product.

Pre-Recruited Home Use Testing

We recruit people to participate and they generally come to our office to pick up the product. During the usage they typically fill out a diary. After the usage period they are scheduled to return for a Focus group or In-depth interview.

Alternately we can conduct a telephone interview or point them to a web survey or diary.

While more expensive than a mall intercept approach we are able to find the low incidence participant. We also control product distribution better and refrigerated or frozen products are more likely to go directly home, ensuring product quality.