Quantitative Research Design & Analysis

The Best Way Minimize Marketing Risk. Quantitative research is vital to hypothesis testing where the results need to be predictable. By conducting several hundred interviews we can know with 90% or 95% certainly that the results are true and repeatable. This type of data is commonly used for product optimization, concept selection, satisfaction surveys and legal studies.  It allows the customer to help drive the product and service choice so marketing risk is minimized.

Though more expensive and time consuming than qualitative research, the results often provide clear direction allowing marketers to move forward with confidence.

Working to define and meet clients’ research objectives, we design the research methodology, sample plan and survey questionnaire. From that point we execute all aspects of the research process and deliver the agreed upon information in a timely manner.

Some of the ways we gather quantitative research include:

• Web surveys
  
• Pre-recruited audience testing
  
• Taste testing
  
• Telephone interviewing
  
• Mail surveys
  
• Intercept interviewing