The Big Reveal

Have you ever had a need to get feedback on a large display, like refrigerators, beds, motorcycles or grocery store shelving but did not want to expose the display item until a later point in the session? 

What do you do?  Common solutions include, covering it with sheets, renting pipe and drape, locating the display in a different room which wastes time and limits exposure time. 

We have the perfect solution. Our Creative Suite is partitioned by curtains.

What do dialing reports have to do with Qualitative Research?

As qualitative researchers, many of us prefer to avoid numeric analysis. However, recruiting, whether for IDI’s, Triads, Focus Groups or Ethnographies, is a numbers game. How many people did we contact and where did they fall out? This information is invaluable to us in finding solutions when recruiting struggles.  The time to start collecting this data is before problems occur.

We approach every recruitment project with the tools needed to analyze production. Before we begin recruiting a consumer project we set up a single use link to a web based pre-screening survey, which tracks all disqualifications. Those that prequalify are spoken with again and our proprietary recruiting system logs all call dispositions.  The results of these systems are aggregated on one of our master reporting spreadsheets.

Most of the time you will never need to look at these reports. We do that for you. If there is a problem we have the data needed to support screening modifications.  We also have the ability to recall those that dropped out if changes are made to the qualifications.

Store Shelf Display Studies

For anyone researching or marketing products sold on retail shelves, a time may come, if it hasn’t already, when you need to conduct face to face research to optimize shelf layout or changes to packaging among a competitive set.   Often finding a place to do this is not easy. 

We can save you time and money.  With 32 feet of store shelves in-house we can set up displays to meet your needs.  In some cases you may want to run 2 or more interviews at a time or perhaps your competitive set is large, as with the toy display pictured below.  We can even set up two 16 foot shelf systems to create a shopping isle environment with competitive products on each side for a more real world experience.